Functional neurological disorder. Diagnosed, discharged, and left to figure out the rest yourself.

Product: FND First Steps — 7 USD (Education Guide + Action Toolkit included) Audience: Adults newly diagnosed with Functional Neurological Disorder (FND), 0–6 months post-diagnosis, predominantly women, recently discharged from neurology with no clear next steps. Global English-speaking audience (US, Australia, Canada, UK, Ireland, NZ) — no country-specific references. Headline: Functional neurological disorder. Diagnosed, discharged, and left to figure out the rest yourself. Core problem: People are diagnosed with FND and then abandoned by the medical system, left frightened, confused, and alone to figure out how to live with a condition nobody properly explained. The alternative right now is fragmented Google searches, Facebook groups with peer support but no clinical guidance, long allied health waitlists, and confused family members. Positioning: Not a treatment, not a replacement for a neurologist, OT, or psychologist. It's the roadmap and the tools to act on it — the why, and the what to do next, in one purchase. Credibility: Created by Hayley Ryan, a qualified Occupational Therapist with clinical experience in neurological rehabilitation and nervous system regulation. What's inside (two parts in one purchase): Part 1 — The Education Guide: A welcome section plus eight modules covering understanding the diagnosis (the "software not hardware" explanation), why symptoms are real, the biopsychosocial framework in plain language, managing daily life, navigating the healthcare system, and building a personal recovery approach. Includes a short welcome video. Part 2 — The Action Toolkit (~14–15 pages, designed to be light for brain fog): a one-page intro on how to use it, then six practical tools — the functional daily life assessment, a symptom and trigger tracker, a sensory preferences self-check, appointment preparation sheets for GP, neurologist, OT, and physio, a four-week starting structure, and an "Explaining FND" page designed to be handed directly to family, friends, or employers. Tone/voice for the copy: Year 6 reading level, second person, plain language, no jargon, no clinical terms (avoid "predisposing/precipitating/maintaining factors" — use "your background story / what tipped things / what's keeping things going now"), short sentences and paragraphs. Key sections to include on the page: Pain-point opener (the discharged-and-alone moment), what's inside (both parts), who it's for, about the creator, FAQs, price and CTA. Order bump to flag for Kajabi's checkout setup: The Carer Guide, 7, one-click add at checkout — written for the carer/partner/family member, covers what FND is, why symptoms are real, what helps vs. accidentally worsens symptoms, how to support without taking over, and how the carer avoids burnout. Disclaimer required: Educational resource only, not a substitute for medical advice or clinical treatment — always work with your healthcare team. CTA: 7 USD, instant digital access, start today.